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With the relaunch of its signature brand St SEVER, Fermiers du Sud-Ouest wants to become the reference for high quality poultry from the South-West of France by 2026
Press releases

With the relaunch of its signature brand St SEVER, Fermiers du Sud-Ouest wants to become the reference for high quality poultry from the South-West of France by 2026

Haut-Mauco, the 20th of April 2023. While French people are the first European consumers* of chicken, this meat is now mainly imported. In this context, Fermiers du Sud-Ouest (poultry chain of the Maïsadour Cooperative Group) is the leader of high quality poultry in the South-West of France. As part of its strategic roadmap, the poultry producer gives a new identity to its iconic brand “St SEVER” supposed to embody strong ambitions: expanding its positions on the national level and attracting a target of young consumers.

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Asparagus, the queen of the Sands of the Landes
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Asparagus, the queen of the Sands of the Landes

Haut-Mauco, the 8th of April 2023. Committed for more than 15 years in a 100% local asparagus chain under the sign of quality, Maïsadour produces every year more than 1,500 tons of white and green asparagus. While the harvest started late February, the members of the Cooperative are mobilized to offer a fresh and quality product to the consumers, symbol of the arrival of the spring and good dinners.

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How is Maïsadour speeding up its digitalization through the aladin.farm e-business platform?
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How is Maïsadour speeding up its digitalization through the aladin.farm e-business platform?

Paris, the 30 of March 2023 – Maïsadour, leading cooperative of the South-West of France, has been committed for almost 90 years to develop chains of excellence. Maïsadour has made digital one of its major areas of transformation. Objectives? meeting the new challenges of the market and strengthening its positions while facing the competition from web giants seeking to conquer the agricultural sector. The digitalization of its services improves the daily life of the farmers. Focused on tomorrow’s agriculture, thus, the Cooperative want to continue federating innovative and connected farmers.

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