With the relaunch of its signature brand St SEVER, Fermiers du Sud-Ouest wants to become the reference for high quality poultry from the South-West of France by 2026
Haut-Mauco, the 20th of April 2023. While French people are the first European consumers* of chicken, this meat is now mainly imported. In this context, Fermiers du Sud-Ouest (poultry chain of the Maïsadour Cooperative Group) is the leader of high quality poultry in the South-West of France. As part of its strategic roadmap, the poultry producer gives a new identity to its iconic brand “St SEVER” supposed to embody strong ambitions: expanding its positions on the national level and attracting a target of young consumers.