Poultry

Fermiers du Sud-Ouest and Sarrade at SIRHA

January 24 2023

Maïsadour Group

From January 19 to 23, the Poultry Division (Fermiers du Sud-Ouest) and the Gastronomy Division (through the Sarrade brand) were present at the SIRHA trade show in Lyon, a highlight for all restaurant professionals. This trade show was the ideal opportunity to present the Group's new ambitions and to promote our beautiful products from the Southwest. 4,000 exhibitors and 150,000 professionals from over a hundred countries. This was the program that awaited participants at the SIRHA - Salon International de la Restauration, de l'Hôtellerie et de l'Alimentation - at the Eurexpo site in Lyon.

Tastings and new experiences

For the 21st edition and the 40th anniversary of the show, the teams of Fermiers du Sud-Ouest (FSO) and Sarrade presented natural and uncluttered stands, where conviviality, sharing and gastronomy were on the menu. Two students from the Ferrandi school honored us by coming to cook on the stands to enhance our products. What to put forward the quality, the taste and the

modernity of our products to our customers, our prospects and all visitors. After this gustatory overview of our land, our visitors were even able to transport themselves to the heart of our farms with virtual reality headsets and see our free-range breeding methods in pictures !

Reaffirmed ambitions and new brand identities for FSO

For FSO, now chaired by Michaël Dolet-Fayet, a breeder in Pouillon (Landes), this show was the ideal moment to present its new ambitions for the poultry division.

Butchers and caterers were able to discover the new identity of the Marie Hot brand and its new catalog of products. For customers from the catering sector, it was an opportunity to discover the new PGI and Label Rouge offer and the new 100% South-Western brand: Poulet d’Ici. Finally, FSO was able to present its latest news to supermarket customers, in particular the new identity of the St Sever brand.

As far as exports are concerned, FSO’s ambitions are clear: to continue to promote our 3 PGI and Label Rouge brands internationally.

Sarrade innovates with its barometer of restaurant experiences

For Sarrade, one of the highlights was the presentation to the press of its “wow-meter”, a barometer of dining experiences. Using testimonials from over 700 diners, the study highlighted the elements that make a restaurant meal an unforgettable experience.

In a context where the uses and expectations of out-of-home catering have changed significantly, Sarrade has reaffirmed its commitment to deciphering emerging trends in order to offer products that meet consumers’ expectations.

The key figures from this study can be found by clicking on this link :

Sarrade_impression_CP_A4_impression.indd (www.maisadour.com)

Maïsadour Group