Maïsadour develops a new potato sector with Roger & Roger: controlled diversification and added value for members
Haut-Mauco, July 08, 2025. On the occasion of the first harvest, VEGA* Maïsadour – the crop production subsidiary of the Maïsadour Cooperative Group – is formalising the launch of a new diversification crop: potatoes. In partnership with the Belgian manufacturer Roger & Roger, a major player in the production of crisps and snacks, this new sector relies on the agronomic know-how of the Maïsadour teams, and offers secure commercial opportunities for the Cooperative's farmers. This structuring partnership is a concrete illustration of the Group's AMBiTiON 2030 strategy, and more specifically its pillar 2: "Development of value-added sectors".
