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By revealing the new identity of its Agralia subsidiary, the Plant Business Line of Maïsadour testifies of its transformation to prepare for the future

By revealing the new identity of its Agralia subsidiary, the Plant Business Line of Maïsadour testifies of its transformation to prepare for the future

Haut-Mauco, the 25th of May 2023. After having announced last February the launch of VEGA* Maïsadour, the Plant Business Line of the Maïsadour Cooperative Group actively pursues its transformation. Its Agralia subsidiary reveals a new identity and thus positions itself as the modern trade that simplifies the farmers’ life. Through this change, Maïsadour validates the first step of its transformation plan whose 8 projects are being deployed by more than 60 employees, with a finish line set for 2024.

Bordeaux Sciences Agro, MAS Seeds and Maïsadour sign a strategic partnership to develop research projects fitting into the agricultural transition

Bordeaux Sciences Agro, MAS Seeds and Maïsadour sign a strategic partnership to develop research projects fitting into the agricultural transition

Bordeaux, Thursday the 11th of May 2023. At a time when the agricultural world is facing many challenges, Bordeaux Sciences Agro, MAS Seeds and the Maïsadour Cooperative Group sign a strategic partnership welcomed by the Nouvelle-Aquitaine Region. This partnership intends to develop joint training, studies and research projects in agroecology and digital agriculture, in order to meet the necessary transitions of tomorrow’s agriculture. As part of a jointly defined roadmap, the projects will be deployed around three axes: agroecology, digital technologies for agriculture and human resources.

With the relaunch of its signature brand St SEVER, Fermiers du Sud-Ouest wants to become the reference for high quality poultry from the South-West of France by 2026

With the relaunch of its signature brand St SEVER, Fermiers du Sud-Ouest wants to become the reference for high quality poultry from the South-West of France by 2026

Haut-Mauco, the 20th of April 2023. While French people are the first European consumers* of chicken, this meat is now mainly imported. In this context, Fermiers du Sud-Ouest (poultry chain of the Maïsadour Cooperative Group) is the leader of high quality poultry in the South-West of France. As part of its strategic roadmap, the poultry producer gives a new identity to its iconic brand “St SEVER” supposed to embody strong ambitions: expanding its positions on the national level and attracting a target of young consumers.

GROUP BRAND RESOURCES AND LOGOS

VEGA MAÏSADOUR

VEGA* Maïsadour

Maison Delpeyrat 1890

Maison Delpeyrat

Logo MAS Seeds

Mas seeds

Les poissonniers Delmas

Les poissonniers Delmas

logo soal

SUD-OUEST ALIMENT

Fermiers du sud-ouest

Fermiers du Sud-Ouest

En direct de nos producteurs

EN DIRECT DE NOS PRODUCTEURS

Poulet d'ici 100% local

POULET D’ICI

Elevage service le sens de l'innovation

ÉLEVAGE SERVICE

Passi'o aujourd'hui, nourrir demain.

PASSI’O

Marie Hot landes gastronomie

Marie Hot

fiers de nos terres

Fiers de nos terres

Terres paysannes les petits producteurs traditionnels réunis

Terres Paysannes

Volailles fermière du gers

Landes

VOLAILLES DES LANDES

SOAL Racing feeding excellence

SOAL Racing

Vivallure à chaque allure sa nutrition

Vivallure

Sauvag'in

Sauvag’in

C'son Bio

C’SON BIO

Cap Nature

CAP NATURE

Périgord

Volailles du Périgord

Les produits du peyriguet

Peyriguet

Aladin.farm by maïsadour

ALADIN by maisadour

Digi'farm

DIGI’FARM

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passerelleS agency

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33000 BORDEAUX
FRANCE

maisadour@passerelles.com

+33 (0)5 56 20 66 77

COMMUNICATIONS DEPARTMENT

+33 (0)5 58 05 43 32

communication@maisadour.com