By revealing the new identity of its Agralia subsidiary, the Plant Business Line of Maïsadour testifies of its transformation to prepare for the future
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Haut-Mauco, the 25th of May 2023. After having announced last February the launch of VEGA* Maïsadour, the Plant Business Line of the Maïsadour Cooperative Group actively pursues its transformation. Its Agralia subsidiary reveals a new identity and thus positions itself as the modern trade that simplifies the farmers’ life. Through this change, Maïsadour validates the first step of its transformation plan whose 8 projects are being deployed by more than 60 employees, with a finish line set for 2024.
Bordeaux, Thursday the 11th of May 2023. At a time when the agricultural world is facing many challenges, Bordeaux Sciences Agro, MAS Seeds and the Maïsadour Cooperative Group sign a strategic partnership welcomed by the Nouvelle-Aquitaine Region. This partnership intends to develop joint training, studies and research projects in agroecology and digital agriculture, in order to meet the necessary transitions of tomorrow’s agriculture. As part of a jointly defined roadmap, the projects will be deployed around three axes: agroecology, digital technologies for agriculture and human resources.
Haut-Mauco, the 20th of April 2023. While French people are the first European consumers* of chicken, this meat is now mainly imported. In this context, Fermiers du Sud-Ouest (poultry chain of the Maïsadour Cooperative Group) is the leader of high quality poultry in the South-West of France. As part of its strategic roadmap, the poultry producer gives a new identity to its iconic brand “St SEVER” supposed to embody strong ambitions: expanding its positions on the national level and attracting a target of young consumers.
VEGA* Maïsadour
Maison Delpeyrat
Mas seeds
Les poissonniers Delmas
Inovitis
SUD-OUEST ALIMENT
Fermiers du Sud-Ouest
EN DIRECT DE NOS PRODUCTEURS
Sarrade
POULET D’ICI
ÉLEVAGE SERVICE
PASSI’O
Marie Hot
Fiers de nos terres
Terres Paysannes
ROLLY
Volailles fermière du gers
St SEVER
VOLAILLES DES LANDES
SOAL Racing
Vivallure
Sauvag’in
C’SON BIO
CAP NATURE
Volailles du Périgord
Peyriguet
AGRALIA
ALADIN by maisadour
DIGI’FARM
1 rue Jean Jacques Bel
33000 BORDEAUX
FRANCE