SOAL, at the heart of the show
For four days, our equine sales team welcomed breeders, riders, partners and distributors to a stand shared with ADM.
This presence in the field enabled us to raise our profile and consolidate our position as a technical partner committed to working with professionals.
A structuring partnership with CRENA
This edition was marked by particularly constructive discussions and the signing of a new partnership agreement with the Nouvelle-Aquitaine Regional Equestrian Committee (CRENA), in the presence of its President Sébastien Carralot and its Director Jade Rosa.
This partnership illustrates SOAL’s desire to provide long-term support for the development of the regional equine sector, by promoting breeding, sporting performance and the welfare of horses.
Beyond its role as a supplier, SOAL is thus affirming its commitment as an involved and influential player in the region.
Our brands and expertise in the spotlight
Participating in this trade fair is also an opportunity for SOAL to showcase all of its brands. The Royal Horse and Destrier ranges were on display alongside our own brands, Vivallure and SOAL Racing.
These products are developed in-house: their formulas are created directly at our headquarters in Haut-Mauco, in collaboration with Nutricia’s team of formulators, guaranteeing nutritional expertise, technical precision and adaptation to practical needs.
This expertise is widely recognised, as Mathilde Auguy, formulation engineer, and Franck Moustrou, equine technical sales representative, were invited to share their expertise at the Equine Health Forum and innovation events during the round table discussion on ‘Environment, nutrition and care: innovation for animal and human well-being’, alongside other committed players in the sector. an opportunity to highlight the importance of sustainable and effective solutions for horses and their environment.
SOAL, exclusive distributor of PAVO
In line with this dynamic, we took advantage of the trade fair to present the PAVO brand, for which SOAL has been the exclusive distributor since early 2026. A Dutch brand recognised throughout Europe for the quality and precision of its formulas, PAVO strengthens our premium offering and generated considerable interest at this year’s event. This launch marks a strategic step in the development of our presence in France and in the expansion of our nutritional solutions.
Through the Jumping International de Bordeaux, SOAL demonstrates its ability to unite, innovate and propel the equine industry into the future.
The 2026 edition confirms a clear trajectory: combining expertise, proximity and strategic vision to meet the challenges of tomorrow. More than just an event presence, it is a lasting commitment to horses and those who bring them to life.
