On July 10, the Landes came alive with the excitement of the Tour de France. For this must-see event in French sports, Maïsadour was on hand in Hagetmau, in the heart of the starting town, alongside several other organizations: Jeunes Agriculteurs des Landes, FDSEA, the French Federation of Course Landaise, and the French Federation of Skittles.
At Place Gramont, our teams welcomed the public with activities showcasing our Group and our region: product tastings, honey sales, games, an introduction to our professions, and activities highlighting our region’s traditional crafts. Young and old alike shared in the excitement of the promotional caravan’s arrival before cheering on the riders as the stage began.
At Maïsadour’s headquarters in Haut-Mauco and at Maïsadour Gastronomie in Saint-Pierre-du-Mont, employees also gathered for a friendly get-together before heading out to cheer on the race caravan and the cyclists as they passed by.
Thank you to the teams who pitched in, to our partners, and to the town of Hagetmau for this wonderful day, which highlighted the values of community, camaraderie, and commitment that drive our Cooperative.