Ensuring the economic and environmental performance of farms

Through its cooperative status, Maïsadour supports its territories and participates in local development.

Developing a sustainable agriculture and promoting our territories

Maïsadour works to strengthen the relation between the farmers and their Cooperative and to ensure the sustainability of the farms by accelerating their adaptation to economic, social and environmental expectations.

The farmers contribute not only to the local economy, but also to the regional planning and development.

The challenges

01.

Valuing and securing the members’ productions

02.

Supporting the installation of young farmers

03.

Pushing farmers toward agroecology

04.

Offering tools and services for farm sustainability

05.

Strengthening the relation between the farmers and their cooperative

01

Valuing and securing the members’ productions

Although the world market defines the prices of cereals production, the Cooperative works to continuously improve the remuneration of its producers. It sets production contracts with quality criteria for the farmers on predefined surfaces. These contract crop productions contribute significantly to the agricultural incomes.

02

Supporting the installation of young farmers

For new members of less than 40 years old, Maïsadour offers support and assistance to promote their installation and integration within the Cooperative.

03

Pushing farmers toward agroecology

Through its IDEAAL* approach aiming to improve the sustainability of the farms of the territory and the productions resulting from them, Maïsadour promotes a sustainable agriculture. The ambition of the project is clear: to evaluate, improve and encourage the actions carried out by farmers around three pillars: the environment, the economy and the social.
*Involvement in an Eco-responsible Approach a Local Agriculture for the Future

04

Offering tools and services for farm sustainability

In order to meet the expectations of each member, an omnichannel approach is developed thanks to a privileged relation between the members and their technical advisors, as well as through the reinforcement of digital tools: decision support tools, e-Ma extranet, Proxi’MA telephone platform and aladin.farm e-commerce.

05

Strengthening the relation between the farmers and their cooperative

The strengthening of the relation between the members and their cooperative requires a better knowledge of the farms and their owners in order to give them an answer adapted to their needs. To do this, it is a matter of encouraging the farmers’ involvement in the life of their cooperative, with the Agri’Acteurs and the Delegates representing the Sections with whom regular exchanges are organized.

THE 2020-2021 KEY FIGURES

(IN COMPARISON WITH THE FISCAL YEAR 2019-2020)
0
FARMERS COMMITTED TO THE IDEAAL APPROACH
0 %
AGRI’ACTEURS