Ensuring the economic and environmental performance of farms
Through its cooperative status, Maïsadour supports its territories and participates in local development.
Developing a sustainable agriculture and promoting our territories
Maïsadour works to strengthen the relation between the farmers and their Cooperative and to ensure the sustainability of the farms by accelerating their adaptation to economic, social and environmental expectations.
The farmers contribute not only to the local economy, but also to the regional planning and development.
The challenges
01
Valuing and securing the members’ productions
Although the world market defines the prices of cereals production, the Cooperative works to continuously improve the remuneration of its producers. It sets production contracts with quality criteria for the farmers on predefined surfaces. These contract crop productions contribute significantly to the agricultural incomes.
02
Supporting the installation of young farmers
For new members of less than 40 years old, Maïsadour offers support and assistance to promote their installation and integration within the Cooperative.
03
Pushing farmers toward agroecology
Through its IDEAAL* approach aiming to improve the sustainability of the farms of the territory and the productions resulting from them, Maïsadour promotes a sustainable agriculture. The ambition of the project is clear: to evaluate, improve and encourage the actions carried out by farmers around three pillars: the environment, the economy and the social.
*Involvement in an Eco-responsible Approach a Local Agriculture for the Future
04
Offering tools and services for farm sustainability
In order to meet the expectations of each member, an omnichannel approach is developed thanks to a privileged relation between the members and their technical advisors, as well as through the reinforcement of digital tools: decision support tools, e-Ma extranet, Proxi’MA telephone platform and aladin.farm e-commerce.
05
Strengthening the relation between the farmers and their cooperative
The strengthening of the relation between the members and their cooperative requires a better knowledge of the farms and their owners in order to give them an answer adapted to their needs. To do this, it is a matter of encouraging the farmers’ involvement in the life of their cooperative, with the Agri’Acteurs and the Delegates representing the Sections with whom regular exchanges are organized.
THE 2021-2022 KEY FIGURES
(IN COMPARISON WITH THE FISCAL YEAR 2020-202)
0
young farmers supported
0
sentinels trained in the seed, plant and animal production teams, for the prevention of suicidal risk in the agricultural environment
